Food & Drink news

Boost Drinks reports strong sales for new iced coffees

Kerry McIvor enjoys a Boost Iced Coffee.

Boost Drinks is laying claim to the third largest and fastest-selling iced coffee brand within the Northern Ireland independent convenience channel* following a successful launch earlier this year.

Growing public demand for ready-to-drink chilled coffee led Boost Drinks to create and introduce two new 250ml cans of Iced Coffee, Caffe Latte and Double Espresso, to the NI market.

Research suggested over 79% of 18–34 year olds have tried iced coffee before** and nearly 20% of 16–24 year olds are likely to choose ready-to-drink coffee over barista coffee***.

Boost Drinks has celebrated multiple milestones since launching Boost Energy in Northern Ireland in 2003, and now owns the top two selling soft drinks in the local convenience sector*.

“We couldn’t be happier with how our latest product launch has been received by the NI public,” said Adrian Hipkiss, marketing director, Boost. “We introduced Boost Iced Coffee Caffe Latte and Double Espresso at the start of the year and the demand for the ready-to-drink coffee has been phenomenal.

“Boost Iced Coffee has been in development for a while now and is produced using exclusive techniques to ensure a smooth tasting quality product made from roasting Robusta and Arabica coffee beans from Brazil and Vietnam.”

* Source: IRI Marketplace Convenience NI 12 weeks unit sales to 14th June 2020

**Cousins Davis Usage and Attitudes Study – 1244 base, September 2019

*** Mintel 2018 – Iced coffee accounts for 1-5 global coffee launches

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