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Coca-Cola launches tailored #YouthEmpowered programme

From left, award-winning Irish author and actress Stefanie Preissner; Miles Karemacher, general manager, Coca-Cola Hellenic Bottling Company; and Cathy Kearney HR manager, Retail Services BWG.

Coca-Cola HBC has today launched a special edition of its #YouthEmpowered programme to support young people disproportionately affected by Covid-19.

This free digital resource will be available to 18-30 years olds seeking insights and training; helping to build confidence and resilience as they navigate new career and learning opportunities.

Delivered through online content, training modules and mentoring support, the #YouthEmpowered initiative has provided free life and business skills training to over 2,000 young people across the island of Ireland since it was launched in 2017.

Already three times more likely to be unemployed than adults before the pandemic, two out of five (37.8%) young people (15-24 year olds) are now out of work or availing of the Pandemic Unemployment Payment.

Those impacted by changing work situations can visit ie.Coca-ColaHellenic.com to gain access to a range of valuable resources. The site offers relatable insights from a host of guest speakers, including well-known YouthEmpowered ambassadors Shamrock Rovers and Irish International midfielder, Jack Byrne, and popular Irish writer, actress and columnist, Stefanie Preissner.

Over 40 employees from Coca-Cola HBC will once again lend their support to the #YouthEmpowered programme in 2020 as online Youth Coaches, sharing personal experiences about their own journey, as well as career guidance and business insights.

“As the disproportionate impact of Covid-19 on young people becomes clearer, we’re delighted to launch our fully digital and all-inclusive Coca-Cola HBC #YouthEmpowered programme, which has been reimagined to specifically address the emerging needs of this highly vulnerable group,” said Miles Karemacher, general manager, Coca-Cola HBC Ireland and Northern Ireland.

“Over the past number of months, we’ve focused on supporting our people, customers and the communities we serve and we are proud to have made substantial product and cash donations to NGOs and front-line workers to help ease the impact of the crisis.

“We are now looking to play our part in the country’s societal and economic recovery.  With our #YouthEmpowered programme we aim to empower and support young people who are at a cross-roads in their career, with free life and business skills and insights.

“We are also proud to have more than 40 of our own employees supporting the programme as Youth Coaches, thereby fostering opportunities for continuous self-development and mentoring for colleagues and participants alike.”

Other participants in the series include Social Media expert Craig Dwyer, BWG HR manager and chairperson of Retail Ireland’s Skillnet Cathy Kearney, Coca-Cola HBC Public Affairs and Communications Director Tom Burke, Coca-Cola HBC’s Capability Lead Jazz Kelleher and more.

Available for free at ie.Coca-ColaHellenic.com, the #YouthEmpowered programme resources cover a series of engaging topics, including how to develop resilience and improve your self-confidence and sense of self, a step-by-step guide on building a professional online presence, as well as helpful interview hints and tips from Coca-Cola HBC professionals that will support young people bridging the gap back to employment or education.

In partnership with YouthAction Northern Ireland and YouthWork Ireland, #YouthEmpowered will also deliver a further 850 virtual coach-led skills building events to over 1,100 young people in the coming weeks in an effort to support the recovery of those young people most at risk as a result of the crisis.

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