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Just Live a Little introduces fully recyclable packaging

Local granola producer Just Live a Little is now supplying its luxury, handcrafted products in fully recyclable packaging in line with its longstanding commitment to sustainability.

The Portaferry-based business has transferred its entire range, including new low sugar, coconut chia granola and whole almond granola lines, into 400g recyclable doypack pouches.

“All our bags and boxes have now been replaced by the new recyclable packaging which is also much more flexible in terms of on-shelf presentation,” said Jill Crawford, commercial director, Just Live a Little. “We’ve been moving steadily in this direction for some time and it reflects the company’s focus on waste elimination and the environment.

“Our base at Portaferry on picturesque Strangford Lough, an internationally recognised area of scientific interest, has meant environmental preservation has seldom been far from our thoughts. It just takes time and the essential finances for a smaller producer like Just Live a Little to replace its longstanding packaging. All our granolas being supplied to retailers will be in doypacks by October.”

The new packaging is resealable, and was also developed in response to requests from the company’s leading customers for recyclable packs. Just Life a Little’s customer base includes Waitrose, Tesco, Sainsbury and Ocado in Britain as well as Aldi Ireland and major retailers in Europe, Asia and the Middle East such as Auchan and Carrefour.

Just Live a Little produces five luxury oat-based granola flavours as well as healthy flapjack bars and high protein trail mixes for energy.

The company was formed by Jill and husband David in the kitchen of their farmhouse in 2011.

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