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Costcutter launches Scaring’s for Sharing Halloween campaign

Costcutter Supermarkets Group is launching a Scaring’s for Sharing campaign in the run up to Halloween, to help its retailers give shoppers alternative ways to enjoy the fun-filled celebration.

Focusing on the huge popularity of CSG’s gamification platform, the campaign builds on the success of its Bringing Summer Home campaign, which reached four times the original target for shopper engagement.

CSG’s Halloween campaign will kick off on the October 23 with a mix of online instant win and prize draw games, sponsored by Swizzels, as well as a full suite of in-store POS, social media advertising and spooky activities and recipes to try at home.

“With trick or treating looking less than likely this year due to Covid-19, we wanted to give our shoppers a fun and interactive way to enjoy their Costcutter Halloween treats from the safety of their homes, with a major focus on gamification,” said Sean Russell, Group marketing director, CSG.

“Following the overwhelming success of our summer campaign, we’re always trialling and refining the best ways to continue to engage shoppers and online competitions offer an effective digital experience, whilst building awareness, boosting engagement and ultimately influencing consumer spending and loyalty.”

CSG’s Scaring’s for Sharing campaign will be live until November 2 and will give shoppers the chance to not only discover their own spooky persona, through an online quiz, but also win one of ten Swizzels hampers through its interactive prize draw game. There will also be fun for the whole family with downloadable Halloween themed recipes, DIY fancy dress ideas and trick or treat games to enjoy from the safety of your home.

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