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Glenisk & SuperValu support One Million Trees campaign

From left, Rob Herring, Self Help Africa ambassador, lends his support to the charity's One Million Trees campaign with Denny Elliott, head of Self Help Africa in Northern Ireland, and Louise Keys of Glenisk.

Self Help Africa ambassador, Ulster Rugby’s Rob Herring, has lent his support to the Northern Ireland charity’s local-to-global climate change action campaign here and in Africa by planting a tree.

The charity is urging people to help the planet by taking the positive climate change action of contributing to the campaign and planting a tree.

Encouraging contributors to help plant 100,000 trees across Ireland, Self Help Africa aims to plant One Million Trees in sub-Saharan Africa; for every tree planted here, Self Help Africa will plant 10 new trees in Africa. Contributors can donate as little as £5 to plant a tree here while that donation will also plant 10 African trees.

The tree planting initiative is supported by premium Irish dairy brand Glenisk through its Bio Organic Yogurt range.

This campaign is affiliated to a wider UN-backed initiative, One Trillion Trees, one of the biggest global reforestation initiatives in history, and the native Irish trees will be planted by the cross-border organisation Trees on the Land, which will organise tree planting days with farmers, smallholders, community groups, councils, schools, colleges and many other landowners as lockdown eases.

SuperValu is the official retail partner to the campaign, working with Glenisk to support in-store fundraising promotions throughout the year.

“The message of this campaign is while no-one can do everything to combat climate change, everybody can do something,” said Denny Elliott, head of Self Help Africa in Northern Ireland. “In Africa, trees not only help remove harmful greenhouse gases from the atmosphere, they also provide an important source of food, income, shade and shelter for rural poor households.

“I know the public in Northern Ireland are renowned for being extremely generous with charitable giving and this campaign provides a real win win for Self Help Africa as we’re helping the environment at home as well as abroad.”

Vincent Cleary, managing director, Glenisk, said: “I travelled to Ethiopia and Kenya recently and saw first-hand some of the damaging effects of climate change.

“This initiative is a practical response to a challenge that confronts us all and will see Irish households and schoolchildren working alongside African families to plant more trees and help to reduce the effects of global warming. That is why One Million Trees is so compelling.”

To find out how you can get involved with One Million Trees in 2020 and to make a donation, please visit selfhelpafrica.org/onemilliontrees

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