UG Awards 20

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best Marketing Campaign, sponsored by Mash Direct, was won by Henderson Wholesale for Festive In'spar'ation. Pictured are Bronagh Henderson (Henderson Wholesale) and Clare Forster (Mash Direct).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best Marketing Campaign, sponsored by Mash Direct, saw Lidl NI awarded highly commended. Pictured are Chris Lyttle (Ardmore/Lidl NI) and Clare Forster (Mash Direct).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best Digital Marketing Campaign, sponsored by MBNI Truck and Van, was won by Naturo Petfoods – It’s only natural. Pictured are Lauren Toal (Naturo Petfoods) and Sean Clarke (MBNI Truck and Van).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best Digital Marketing Campaign, sponsored by MBNI Truck and Van, saw Fruice - No awkward bits awarded highly commended. Pictured are Ella Trackray (MXB/Fruice) and Sean Clarke (MBNI Truck and Van).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, the Lorraine Hall Young Marketeer Award, sponsored by Forest Feast, was won by Ella Thackray of MXB. Pictured are Ella and Bronagh Clarke (Forest Feast).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, the Lorraine Hall Young Marketeer Award, sponsored by Forest Feast, saw Jonny Agnew of Henderson Wholesale awarded highly commended. Pictured are Jonny and Bronagh Clarke (Forest Feast).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best In-Store Consumer Sales Promotion, sponsored by Aqua Twist, was won by Henderson Wholesale - 12 Deals of Christmas. Pictured are Bronagh Henderson (Henderson Wholesale) and John Hamilton (Aqua Twist).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best In-Store Consumer Sales Promotion, sponsored by Aqua Twist, saw SuperValu - Value to sing about awarded highly commended. Pictured are Patricia McIlroy (SuperValu) and John Hamilton (Aqua Twist).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best New Product Launch/Relaunch, sponsored by Carn Coldstore, was won by Henderson Wholesale - The Chef. Pictured are Jonny Agnew (Henderson Wholesale) and Patrick Derry (Carn Coldstore).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best New Product Launch/Relaunch, sponsored by Carn Coldstore, saw Tayto awarded highly commended. Pictured are Elly Hunter (Tayto) and Patrick Derry (Carn Coldstore).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best Brand, sponsored by Henderson Food Machinery, was won by Finnebrogue Artisan - Naked Bacon. Pictured are Megan McGonigle (Finnebrogue Artisan) and Debra Henderson (Henderson Food Machinery).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best Brand, sponsored by Henderson Food Machinery, saw Tayto awarded highly commended. Pictured are Elly Hunter (Tayto) and Debra Henderson (Henderson Food Machinery).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best Export Marketing, sponsored by Invest NI, was won by White’s Oats. Pictured are Stuart Best (White’s Oats) and John Hood (Invest NI).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best Export Marketing, sponsored by Invest NI, saw Naturo Petfoods awarded highly commended. Pictured are Lauren Toal (Naturo Petfoods) and John Hood (Invest NI).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Leader in Marketing, sponsored by MXB, was won by Desi Derby of Musgrave NI. Pictured are Desi and Karen Carmichael (MXB).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best CSR Initiative/Charity Partnership, sponsored by Hunky Dorys, was won by Musgrave NI/Action Cancer. Pictured are Louise Tolerton (Musgrave NI) and Martin McClinton (Hunky Dorys).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best CSR Initiative/Charity Partnership, sponsored by Hunky Dorys, saw Boost Drinks/Air Ambulance NI awarded highly commended. Pictured are Gareth Hardy (on behalf of Boost Drinks) and Martin McClinton (Hunky Dorys).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best Sustainability Initiative, sponsored by Electric Ireland, was won by Finnebrogue Artisan. Pictured are Megan McGonigle (Finnebrogue Artisan) and Alan Cunningham (Electric Ireland).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

In the Ulster Grocer Marketing Awards 2020, Best Sustainability Initiative, sponsored by Electric Ireland, saw Henderson Technology/Gander awarded highly commended. Pictured are Gillian Kelly (Henderson Technology/Gander) and Alan Cunningham (Electric Ireland).

In’spar’ed campaign leads Ulster Grocer Marketing Awards

From left, Bronagh Henderson receives Best Marketing Campaign for Henderson Wholesale’s Festive In'spar'ation from Clare Forster of Mash Direct, award sponsor, and Alyson Magee and Chris Keenan, Ulster Grocer.

Henderson Group bagged a hat trick at this year’s Ulster Grocer Marketing Awards, picking up the headline award of Best Marketing Campaign along with two other accolades.

Winners, highly commended entries and sponsors came together at the Culloden on October 16 for a socially distanced photoshoot marking the 32nd annual awards, which are usually held during the Grocers’ Ball in May but were postponed this year as a result of the pandemic.

Henderson Wholesale’s Festive In’spar’ation campaign picked up the lead award, which was sponsored by previous winner Mash Direct, with highly commended going to Lidl NI.

Other wins for the group included Best New Product Launch/Relaunch (sponsored by Carn Coldstore) for Henderson Wholesale’s The Chef, with Tayto picking up highly commended. And Henderson Wholesale’s 12 deals of Christmas campaign won Best In-Store Consumer Sales Promotion (sponsored by Aqua Twist) with highly commended awarded to Musgrave NI for its Supervalu – Value to sing about campaign.

Winning this year’s prestigious Young Marketeer Award, sponsored by Forest Feast in memory of Lorraine Hall, was MXB’s Ella Thackray with highly commended going to Henderson Wholesale’s Jonny Agnew.

The first recipient of a new award for 2020, Leader in Marketing sponsored by MXB, went to Desi Derby of Musgrave NI, kick-starting a strong performance for the group. It also picked up Best CSR Initiative/Charity Partnership for its partnership with Action Cancer with highly commended going to Boost Drinks/Air Ambulance NI and the category sponsored by Hunky Dorys.

Another double award winner, meanwhile, was Finnebrogue Artisan for Best Sustainability Initiative (sponsored by Electric Ireland) with highly commended awarded to Henderson Technology/Gander. Finnebrogue also lifted Best Brand for Naked Bacon, with Tayto named highly commended in the Henderson Food Machinery-sponsored category.

Invest NI sponsored the Best Export Marketing category, awarded to White’s Oats with highly commended going to Naturo Petfoods, which then went on to win Best Digital Marketing Campaign (sponsored by MBNI Truck and Van) for It’s only natural while Fruice’s No awkward bits campaign was highly commended.

The Ulster Grocer Marketing Awards 2020 were judged by industry experts Michael Maguire and Sam Butler.

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