UG Awards 20

Shortlist unveiled for this year’s Ulster Grocer Marketing Awards

Ulster Grocer is pleased to unveil the shortlist for this year’s Marketing Awards and extend our gratitude to competitors and sponsors for their patience.

In a normal year, the shortlist would have been unveiled in the April or May edition, with winners and highly commended entrants subsequently announced at the GroceryAid Grocers’ Ball in May and showcased in the Summer edition of Ulster Grocer.

However, the Covid-19 pandemic saw the Grocers’ Ball first delayed and then cancelled for 2020.

While our deadline for entry fortunately preceded lockdown, our independent judging panel had to assess the entries remotely for the first time. Sincere appreciation goes to Michael Maguire and Sam Butler for their patience, organisation and diligence in the onerous process of judging collaboratively at a distance.

One change in the shortlist this year, introduced in response to feedback, has been to reduce the number of shortlisted entrants to three per category. A number of regular entrants felt this would elevate the honour of shortlisting.

Congratulations to all competitors for making 2020 another excellent year for the Ulster Grocer Marketing Awards, with a high standard apparent across the 10 categories.

During the week of October 5, when our October edition goes out to readers with the shortlist, we will notify successful entrants winning and highly commended in each category.

And, all being well, we will host a socially distanced photocall at the Culloden Estate & Spa on the afternoon of Friday, October 16. Winners and highly commended entrants, together with their category sponsor, will be allocated timeslots for their photo opportunity, with all precautions undertaken to maintain a safe environment.

Precise details will be provided to all attendees ahead of the photocall, contingent of course on the event meeting Covid-19 regulations introduced by the Northern Ireland Executive on an evolving basis.

Widely regarded as the highest marketing accolade Northern Ireland grocery stakeholders can achieve, the Ulster Grocer Marketing Awards are recognised as a mark of professionalism, raising awareness for companies shortlisted, highly commended and winning each category.

As well as a new Leader in Marketing accolade, awards include Best Digital Marketing Campaign, Best Sustainability Initiative and the Lorraine Hall Young Marketeer Award, recognising up and coming stars in memory of the co-founder of Forest Feast.

Further categories include Best Marketing Campaign, Best Brand, Best In-Store Consumer Sales Promotion, Best New Product Launch/Relaunch, Best CSR Initiative/Charity Partnership and Best Export Marketing.

Sponsors on board for this year’s Awards include Aqua Twist, Carn Coldstore, Electric Ireland, Forest Feast, HFM, Hunky Dorys, Invest NI, Mash Direct, MBNI Truck & Van and mxb.

Winners and highly commended entries will be showcased in the November edition of Ulster Grocer, and across its digital platforms.

BEST DIGITAL MARKETING CAMPAIGN sponsored by MBNI Truck & Van

DALE FARM – DROMONA

FRUICE – NO AWKWARD BITS

NATURO PETFOODS – IT’S ONLY NATURAL

BEST SUSTAINABILITY INITIATIVE sponsored by Electric Ireland

DIAGEO NI

FINNEBROGUE ARTISAN

HENDERSON TECHNOLOGY/GANDER

LORRAINE HALL YOUNG MARKETEER sponsored by Forest Feast

STEPHANIE TARES – HENDERSON WHOLESALE

JONNY AGNEW – HENDERSON WHOLESALE

ELLA THACKRAY – MXB

BEST MARKETING CAMPAIGN sponsored by Mash Direct

BOOST DRINKS – RED BERRY LAUNCH

HENDERSON WHOLESALE – FESTIVE IN’SPAR’ATION

LIDL NI

BEST BRAND sponsored by HFM

FINNEBROGUE ARTISAN – NAKED BACON

HOVIS BAKERIES IRELAND – ORMO

TAYTO GROUP – TAYTO

BEST IN-STORE CONSUMER SALES PROMOTION sponsored by Aqua Twist

COCA-COLA HELLENIC NI – SCHWEPPES

HENDERSON WHOLESALE – 12 DEALS OF CHRISTMAS

MUSGRAVE NI – SUPERVALU VALUE TO SING ABOUT

BEST NEW PRODUCT LAUNCH/RELAUNCH sponsored by Carn Coldstore

COCA-COLA HBC NI – HONEST ORGANIC COFFEE

HENDERSON WHOLESALE – THE CHEF

TAYTO GROUP – TAYTO

BEST CSR INITIATIVE/CHARITY PARTNERSHIP sponsored by Hunky Dorys

BOOST DRINKS – AIR AMBULANCE NI

HENDERSON WHOLESALE – CANCER FUND FOR CHILDREN

MUSGRAVE NI – ACTION CANCER

BEST EXPORT MARKETING sponsored by Invest NI

CRUST & CRUMB BAKERY

NATURO PETFOODS

WHITE’S OATS

LEADER IN MARKETING sponsored by mxb

Sponsored by MXB, a new accolade, the Ulster Grocer Leader in Marketing, will be recognised in the 32nd year Ulster Grocer Marketing Awards.

Unlike the nine other categories, there was no formal entry mechanism for this award with nominations instead invited informally. For this reason, while entrant numbers in this category were strong, we will not shortlist entrants but instead solely name a winner in the next edition.

The new award aims to complement the prestigious Lorraine Hall Young Marketeer Award by recognising individuals at a more advanced stage, or the end, of their career; having made a notable contribution to the field of sales and marketing within the wider grocery sector.

We invited nominations outlining why individuals should be recognised – for example, companies, brands, roles and campaigns on which they have worked and any additional contribution of note from mentoring to CSR work.

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