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Boost launches £5,000 prize fund for locals pursuing their dream

From left, Marty McNally, a graphic designer and DJ, and Katharine Walker, a nurse, presenter and model. 

Boost recently carried out a survey* as part of its Choose Now campaign, which launched in September and is aimed at inspiring local people to fulfil their dreams and follow their passion. The initiative celebrates go-getters who want to scale up a hobby and offers a financial boost to help them achieve their goals.

84% of those polled in the Boost survey stated that they would love to pursue a side hustle and know exactly what they would need to do to achieve their dreams. 64% of those polled described themselves as ‘go-getters’ with becoming an author, qualifying as a football coach, and starting a podcast being some of the interesting aspirations among respondents.

Only 22% said they wouldn’t pursue a passion and 14% were on the fence about taking the leap of faith as it would depend on factors such as fear of failure or having the confidence to make the move.

Unsurprisingly, for 27% of people money is the main issue holding them back from pursuing a side hustle, while 20% of respondents said that having more money would be the key motivation in taking the leap to scale up their hobby.

The Boost survey reveals that those we surround ourselves with are a considerable factor in taking the next step as 16% of those surveyed said that their family, friends or seeing people they know achieve their goals would be a top motivation for them to pursue their chosen passion and 28% of people named family members as their most inspirational figures.

When asked who their ideal mentor would be, interestingly The Rock, Jeremy Clarkson, Alan Sugar, Richard Branson and Mary Berry were the most popular choices.

The Boost survey also found that practice may be the key to a confidence boost as only 46% of people asked can think of five or more experiences in their life where they’ve decided to Choose Now and just go for it.

“We know that life can be hectic, with people often leading a very busy lifestyle whilst striving to accomplish their dreams and make time for a hobby or side hustle that they love,” said Francine Matthews, brand manager for Boost Drinks. “So, we thought it would be a good idea to find out where the people of Northern Ireland stand on making their side hustle a reality.

“It was not surprising to hear that there are plenty of factors holding people back despite knowing exactly what they need to do to scale up, with the main restriction being money. That is why we’re thrilled to bring the Choose Now campaign to the people of Northern Ireland where we are giving all local go-getters the chance to boost their passions and hobbies with a prize fund of £5,000.”

The share of £5,000 is up for grabs for up to five winners (£500 – £2000 per successful claimant) who need a boost to scale up a hobby or side hustle to help make their dreams a reality. For example, if you are a baker and would like some new baking equipment or are a DJ and fancy some new decks, Boost are here to lend a helping hand.

For a chance to win, entrants should visit and simply state in no more than 500 words why they deserve a grant.

The Choose Now campaign comes off the back of an incredibly successful start to 2020, with Boost currently holding the province’s top two selling soft drinks** as well as being the second largest and third fastest selling iced drink brand where stocked in NI within the local independent convenience channel**.

*Survey based on 50 respondents – November 2020

** Based on Units Sold IRI Marketplace Convenience NI  52 weeks to 4th October 2020

**** IRI Marketplace Convenience NI 12 weeks to 4th October 2020

Source: IRI Marketplace Convenience NI 12 weeks unit sales to 4th October 2020

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