Retail News

SuperValu & Centra selling face masks in aid of Action Cancer

SuperValu ambassadors Kerry and Tara of Sisters & Sons and Centra Ambassador Pete Snodden pictured with Lucy McCusker of Action Cancer.

SuperValu and Centra stores across Northern Ireland are asking customers to ‘mask up’ to not only stay safe while shopping but also raise vital funds for their long-standing charity partner, Action Cancer.

Following a successful pumpkin initiative at Halloween raising almost £5,000, the retail brands are calling on their customers once again to get behind their latest fundraising drive and purchase a limited-edition face mask in store.

All profits from the sale of the charity face masks will support Action Cancer’s mobile clinic, The Big Bus with its on board breast screening service for women aged 40-49 and 70+ (outside of NHS screening age range) and health checks for men and women aged 16+ .

“This year, our charity partner needs our support more than ever and we are delighted to be launching our face masks at a time when we are working hard to keep our colleagues and customers safe,” said Desi Derby, marketing director at Musgrave NI.

“We hope that with the help of our customers purchasing a face mask in store, we will raise some much-needed funds to keep the Big Bus on the road providing a vital breast screening service to many women across Northern Ireland.

“With normal fundraising activities put on hold due the pandemic, our stores have had to look at different ways to fundraise.  In October, we donated 50p from every pumpkin sale which resulted in almost £5000 for Action Cancer – our customers are fantastic at getting behind our initiatives and I’m sure this one will be no different.”

SuperValu and Centra customers have a superb track record of generosity in support of Northern Ireland’s leading local cancer charity, Action Cancer.

Gareth Kirk, CEO of Action Cancer, said: “Covid-19 has created a challenging operating environment for charities and healthcare providers.  Like many other charities operating in the healthcare sector, we have put in place new procedures and changed how our services are delivered.

“However, what hasn’t changed is the impact and difference our services continue to make in terms of saving lives and supporting people living with cancer in Northern Ireland.

“We’re committed to helping those who need help and we’re extremely grateful for the support of SuperValu and Centra and their customers, all of whom are raising vital funds to allow us to continue to deliver our life saving services.”

SuperValu and Centra have been partnering with Action Cancer since 2001 and last year reached a landmark fundraising achievement, raising £3 – one of the largest amounts ever by a company for an individual charity in Northern Ireland.

Face masks are £4 each and are available to purchase in stores– for a full list of SuperValu stores click here and Centra stores click here.

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