Food & Drink news

White’s Oats unveils new advertising campaign

Local porridge and oat cereal producer White’s Oats has launched a new TV and digital advertising campaign highlighting its provenance, with the brand sourced from 35 growers in Northern Ireland, and its expertise in milling quality oats over 180 years.

The new campaign spans TV and social media and is the first time White’s has advertised across on demand channels.

White’s heavy weight campaign will run until March 2021 and will appear on demand channels including ITV Hub and All4, with the supporting creative assets landing on multiple digital channels including social, google display advertising and You Tube.

“We have invested heavily in our branded communications to drive greater awareness of White’s as Northern Ireland’s only local porridge oats producer, offering a range of quality products from traditional oats, organic oats, granolas and mueslis,” said Danielle McBride, brand manager at White’s Oats.

“We are passionate about our provenance, commitment to quality and local supply, and want to encourage people to try our award-winning creamy oats produced right here on their doorstep.

“Our new ad campaign falls under the strapline of You Don’t Know Oats Until You’ve Tried White’s, which we really believe to be the case. The campaign will see our TV ad and a series of short videos land on a range of channels including On Demand channels which is a first for White’s.”

Through effective segmentation and online consumer profiling, the campaign will reach new audiences across Northern Ireland and further afield.

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