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GM Marketing celebrates 21 years in business with rebrand

Gerard McAdorey, founder of GM Marketing.

Belfast-based brand-building distributor GM Marketing has today launched a new website to mark reaching a milestone 21 years in business.

Founded by Gerard McAdorey in 2000, the business originally started in Northern Ireland wholesale, convenience, and retail channels and now spans the entire island of Ireland, servicing all key customers, north and south, and has a strong foothold in GB wholesale and convenience.

Focusing on core grocery and non-food categories, GM Marketing has a varied portfolio spanning food, beverage, baby, household, and foodservice brands, with the addition of several own-label products on behalf of its customers.

The brand portfolio includes well-known household names such as Fox’s Biscuits, Tilda, Nando’s, Filippo Berio and, the most recent addition to the portfolio, the Costa Coffee At Home range for the GB wholesale and convenience channel.

“It’s a fantastic achievement and one to certainly celebrate,” said McAdorey. “We had originally planned to toast our 20th birthday last year, but unfortunately Covid-19 put the brakes on that.

“2020 was a tough year for everyone, and every single person in the business went beyond the call of duty to ensure core food items reached shelves all over the country; I am exceptionally proud of the team.

“We’re now entering our 21st year stronger than ever. We have the right mix of people, experience, and expertise, with an exceptionally strong commercial team from various FMCG and retail backgrounds which ensures we understand the markets, their customers and how to effectively build brands with purpose.”

With a strong presence in Irish retail, and growing share of GB wholesale and convenience channels, the business has recently completed a recruitment drive to bolster the team across sales, marketing, operations, and finance. With established distribution hubs in Belfast and Leeds, GM has the infrastructure in place to support accelerated growth for its brands in all three regions of the UK and Ireland.

“We may be growing up and moving into a new phase of business maturity, but what remains constant for me, is the foundation that GM was built on, our core values, which are as prevalent today, as they were in 2000,” said McAdorey. “GM has always been about our people, who are the backbone of our culture.

“Now, more than ever, we are passionate about unleashing potential, building brands and delivering results, and our fresh look and new website launching today sets us up for the next chapter.”

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