Since it was founded in 1972, Ulster Grocer has been widely recognised and respected as the definitive voice of the Northern Ireland food retailing industry for the last 45 years.
Covering all aspects of the trade from production to processing and supply, with a particular focus on retailing, Ulster Grocer offers an authoritative and comprehensive insight to the grocery trade in Northern Ireland.
Ulster Grocer and Audit Bureau of Circulation
Latest ABC figures state that Ulster Grocer has an average net circulation of 4407 per edition (1 July 2016 to 30 June 2017 – 11 editions per year).
It is important to note that we have a 68% controlled circulation and we are the only NI grocery magazine within Northern Ireland with a controlled percentage. This is sent to individuals who have requested to receive our publication on a monthly basis and have a genuine interest in its content.
From July 2017 we now distribute approximately 5600 copies of each edition to your target audience, with the readership being on average 30 000 per edition.
This comprises senior personnel, Chairmen, Directors, Buyers and managers of retail outlets which are part of a retail symbol or multiple group including Tesco, Sainsbury’s, Asda, Marks & Spencer, the Co-operative Group, Dunnes Stores and Lidl, as well as members of Spar, Eurospar, Vivo, VivoXtra, Vivo Essentials, SuperValu, Centra, Mace, Day-Today, Costcutter, Nisa, Today’s, Food Force Ireland, owners of unaffiliated independents and managers of garage forecourts in Northern Ireland.
Ulster Grocer is also distributed to key players in Food & Drink Production; Processing and Manufacturing; Distribution and Logistics; Independent Supply; Wholesale, including Trading Managers across all categories; Cash & Carry Outlets; and Off-Licences.