Mashing the competition at Ulster Grocer Marketing Awards

Mashing the competition at Ulster Grocer Marketing Awards

A high standard of entries saw Hovis Ireland and Mash Direct share the top accolade of Best Marketing Campaign at the 31st annual Ulster Grocer Marketing Awards on May 10. It represented a double win for Mash Direct, which picked up the award for its Peter Rabbit campaign but was... View Article

Mash Direct launches new ecommerce delivery service

Mash Direct launches new ecommerce delivery service

Mash Direct has launched a new ecommerce site offering direct delivery of its award-winning vegetable side dishes including Mash Boxes, a convenient selection of its products. The Comber-based business has created the new service to target busy consumers struggling to buy from supermarkets every week. From traditional favourites to more... View Article

Uncertainty ahead for agri-Food sector but consumers benefiting from lower inflation

Uncertainty ahead for agri-Food sector but consumers benefiting from lower inflation

There is significant uncertainty ahead for Northern Ireland’s agri-food sector, but consumers are benefiting from lower food price inflation, Ulster Bank outlined today at a key event it is holding in the build up to its sponsorship of the 2019 Balmoral Show. Ulster Bank Senior Agriculture Manager, Cormac McKervey, and... View Article

Tayto NI Launches Crisp £1million Campaign with Bite

Tayto NI Launches Crisp £1million Campaign with Bite

Iconic Northern Ireland heritage brand Tayto has launched its largest-ever TV, digital and promotional campaign as part of a major £1 million brand rejuvenation programme. Reinvigorating the well-loved crisp brand for current and new generations and underlining the strength of its taste credentials and proud association with Northern Ireland, the... View Article

Morelli’s Ice Cream feels the love at National Industry Awards

Morelli’s Ice Cream feels the love at National Industry Awards

Northern Ireland’s famous family-owned ice cream brand, Morelli’s, has been named the best in the UK and Ireland at the 2019 Ice Cream Awards that took place in Harrogate, Yorkshire on Wednesday night.  The National Champion award is the most prestigious in the country. It is judged by industry peers... View Article

Energise Sport served on ice for Giants in Northern Ireland

Energise Sport served on ice for Giants in Northern Ireland

Energise Sport, one of Ireland’s biggest sports drinks has launched a new partnership with local ice hockey team, Belfast Giants.  The sponsorship will see the drink, alongside its sister brand, Ballygowan, fuel the Elite League team during training and games both on home ice, and away.  Launched in 2003, Energise... View Article

Mash Direct take the lead in Northern Ireland to champion Veg Power and ITV campaign on healthy eating for children.

Mash Direct take the lead in Northern Ireland to champion Veg Power and ITV campaign on healthy eating for children.

Mash Direct have joined forces with Veg Power and ITV in an exciting new campaign, Eat Them To Defeat Them which launched last week across ITV. This is a new radical initiative to inspire children to eat more vegetables and Mash Direct are the driving force behind communicating this campaign... View Article

Newry food-to-go firm grows yoghurt sales by 200%

Newry food-to-go firm grows yoghurt sales by 200%

An NI-based food-to-go firm has grown its yoghurt sales by 200 per cent in a year, after forming a partnership with Clandeboye Estate. Around Noon, which is headquartered in Newry, entered into a partnership with north Down-based Clandeboye Estate late in 2017 to produce yoghurt for its growing range of... View Article

100 reasons to be Frank and Honest

100 reasons to be Frank and Honest

SuperValu, Centra and Mace are celebrating following the opening of the 100th Frank and Honest site in Northern Ireland, following a £2.25m investment over the last two years. The first Frank and Honest machine was installed in Northern Ireland in 2016 and since then the gourmet coffee has become the... View Article

Supervalu and Centra to stock NI’S first ever 100% homemade Rum

Supervalu and Centra to stock NI’S first ever 100% homemade Rum

New figures published by the Wine and Spirit Trade Association have shown that annual sales of rum in the UK have topped £1billion for the first time, now ranking it alongside whisky and gin as one of the nation’s favourite tipples.  Northern Ireland convenience retailers, SuperValu and Centra, owned by... View Article