In’spar’ed campaign leads Ulster Grocer Marketing Awards

In’spar’ed campaign leads Ulster Grocer Marketing Awards

Henderson Group bagged a hat trick at this year’s Ulster Grocer Marketing Awards, picking up the headline award of Best Marketing Campaign along with two other accolades. Winners, highly commended entries and sponsors came together at the Culloden on October 16 for a socially distanced photoshoot marking the 32nd annual... View Article

Shortlist unveiled for this year’s Ulster Grocer Marketing Awards

Shortlist unveiled for this year’s Ulster Grocer Marketing Awards

Ulster Grocer is pleased to unveil the shortlist for this year’s Marketing Awards and extend our gratitude to competitors and sponsors for their patience. In a normal year, the shortlist would have been unveiled in the April or May edition, with winners and highly commended entrants subsequently announced at the... View Article

Ulster Grocer Marketing Awards to be announced later in 2020

Ulster Grocer Marketing Awards to be announced later in 2020

Shortlisted entries for the Ulster Grocer Marketing Awards 2020 will be announced in the October edition of the magazine, with highly commended and winning entries named in a later edition. The Awards are usually held during the GroceryAid Grocers’ Ball, which was initially moved to September 11 and subsequently cancelled for 2020,... View Article

Best Marketing Campaign

Best Marketing Campaign

Sponsored by Mash Direct, Best Marketing Campaign could potentially involve a corporate, brand or project campaign and food suppliers and grocery wholesalers and retailers are all eligible to enter. While the subject matter of the campaign may be any aspect of grocery retailing, the marketing campaign should include some or all... View Article

Ulster Grocer Leader in Marketing

Ulster Grocer Leader in Marketing

Sponsored by MXB, a new accolade, the Ulster Grocer Leader in Marketing,will be recognised at the 32nd year Ulster Grocer Marketing Awards in addition to the 10 main categories. Unlike the 10 other categories, there will not be a formal entry mechanism for this award. Instead, nominations for Leader in Marketing will... View Article

Best Export Marketing

Best Export Marketing

Sponsored by Invest Northern Ireland, Best Export Marketing  recognises efforts to successfully market, gain access and launch local products into international markets (from the Republic of Ireland and Great Britain to the other side of the world). Any local food, drink or other grocery product which has successfully gained access to... View Article

Best Digital Marketing Campaign

Best Digital Marketing Campaign

Sponsored by MBNI Truck & Van, digital is well established as part of the media mix considered by judges across the awards categories, this  award will exclusively focus on online marketing activity, looking at campaigns which have successfully utilised tools such as social media, email, influencer engagement, content marketing and... View Article

Best Brand

Best Brand

Sponsored by Henderson Food Machinery the Best Brand Award  is among the most prestigious and tightly-fought categories, Best Brand welcomes entries outlining marketing activity aimed at building a brand of any size in the Northern Ireland grocery market. The brand could be, but is not limited to, food and drink, and equally... View Article

Best Artisan Campaign

Best Artisan Campaign

Sponsored by Food NI , introduced to recognise an emergent category in the local grocery sector, Best Artisan Food Product Campaign recognises that small producers often have limited marketing resources at their disposal but can make clever use of them. This category is open to producers, manufacturers, wholesalers or retailers marketing artisan food, and... View Article

Best CSR Initiative/Charity Partnership

Best CSR Initiative/Charity Partnership

Sponsored by Hunky Dorys , the Best Corporate Social Responsibility or Charity Partnership Award is focused on the strength and commitment shown by retailers, producers, wholesalers and suppliers to CSR/charity initiatives and partnerships rather than the marketing of such activity. Open to any business operating in the retail grocery sector, from small producers... View Article